In this world of text messages, instant gratification and Starbucks, companies sometimes believe sales organizations just need that one special idea. One more jolt or special program that will catapult them into becoming the next mega conglomerate. Idea companies, thrive on creating new products, repackaging old products or repositioning into new categories and markets. They also thrive by trashing ideas.
When you dig under the covers of effective leadership, three things start to emerge in their success and quest for growth. First, they have a strategy that drives their decisions from top to bottom. Second, they understand their strengths and weaknesses and the impact on going forward. Third, they only implement those few ideas that are consistent with strategic goals and their ability to execute.
Organizations struggle when leaders confuse the troops about what is most important. When ideas are flowing like text messages from hormone crazed teenager, there is going to be a loss in productivity. Take a close look at great companies, ideas are the starting points of greatness. However, they have thrown away far more than they have embraced. Nothing is done by accident, everything aligns with the company’s overall strategy, resulting in the ability to implement and drive sustainable growth.
Take a little time, think on what will deliver the greatest results and put the rest in the trash. If its such a great idea, it will find its way back.
Your Evolving Sales Leader | have fun, it is fundamental
