A while back a friend forwarded a link “Seth Godin: This is Broken” (below). It speaks about how important it is to listen to your clients and to those who are doing the work within your organization.
When was the last time you asked a customer what they wanted and how they wanted to buy? And, do you:
- Ask your sales people what would make it easier for them to sell?
- Question beyond the typical “get more customers” or “get customers to call me” response?
- Look internally to find out if everyone is working to win clients or are they creating obstacles and why is this?
It’s the digging deeper and learning what is really happening in your organization that separates the best from the rest.
Think about it. If you make it easier for your clients to buy and easier for your sales people to sell, what kind of sales improvements could you achieve? Isn’t it about time to talk with your clients and sales people. If you want to have a top sales organization take the first step.
Here is Seth Godin's link: http://sethgodin.typepad.com/seths_blog/2009/04/this-is-broken.html
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